Harley-Davidson: The Road to 100 Million Riders

What an incredible milestone for Harley-Davidson…100 million riders. Working with the marketing and executive teams, we constructed a campaign with internal and external deliverables. With so many people already being Harley enthusiasts, new demographics needed to be reached. The campaign aligned with the company goals to attract more diversity within the company, and the riders while bringing in new people into the sport as a whole.

Urban Bike Night was part of the campaign designed to bring people together within the motorcycling community. It isn’t every day where the executive team, engineers, designers, and other key stakeholders would get to interact and see all the ways people are taking the Harley brand, and making it their own.