Bakers Factory: On The Championship Hunt

In 2018 Surge Unlimited was fortunate enough to shoot alongside Red Bull at the legendary Baker's Factory facility in Clermont, Florida. At the time, prolific trainer Aldon Baker had his riders sitting in the top three championship positions in the premier racing division in Supercross with only two rounds to go. The goal was to be a fly on the wall and get an authentic feel of what goes into training while competing at the highest level in the sport, where dreams are on the brink of coming true. Great marketing involves stories, and people as accomplished as Aldon Baker understand that making the time to capture those stories in real time can go a long way moving forward after the dust settles.

We wanted to showcase the facility as well as Aldon Baker. Aldon has not only trained the biggest names in motocross but has an impressive record training other athletes such as Lance Armstrong, before focusing on motocross specifically.